About Durable Finance.

We built the firm we wish we had.

Most small business owners are flying blind.

They’re making decisions without clear financials. Guessing on margins. Unsure if they can afford the next hire.

We know, because we’ve been there.

We founded Durable Finance on the belief that small businesses deserve an upper hand.

At Durable Finance, we’re Operators.

Before Durable Finance existed, we were running companies ourselves — trying to grow, invest, and lead without ever really trusting what the numbers were telling us.

Bookkeepers gave us reports, but not insight. Accountants kept things compliant, but couldn’t explain what was actually happening in the business. And full-time CFOs? Out of reach for most small companies.

So we built something different.

Our mission is to to give business owners the financial backbone they need to operate with confidence — without the bloat or jargon.

Our Approach:

We start with clean books, consistent monthly close, and clear reporting. Then we layer in cash flow forecasting, margin analysis, strategic budgeting, and experienced operator guidance — all tailored to where your business is now and where it’s going next.

We’re not accountants who learned business. We’re business owners who built the finance firm we wish we had when we needed it most.

If you want financials that make sense, systems that scale with you, and a partner who speaks your language — that’s what we’re here for.

Simply put:

We exist to help you build a more profitable business.

Meet the team

  • Chase Murdock

    Durable Advisor & Partner

  • Adam Malmborg

    Durable Advisor & Partner

  • Peter Hodgson

    Durable Advisor